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Independent
Independent Truck Company is one of the most iconic and respected brands in skateboarding history. Founded in 1978 in Santa Cruz, California, Independent has become a benchmark for quality, durability, and performance. Known worldwide for its legendary Iron Cross logo and its uncompromising approach to skateboard hardware, Independent remains a top choice for professional and amateur skaters alike.
For more than four decades, the brand has represented authentic skateboarding culture, producing products designed to withstand the toughest sessions and the most demanding riders.
The Story of Independent
Independent was founded with a simple mission: to create skateboard trucks that offer superior strength, stability, and control. Since day one, the company has focused on developing premium skate hardware capable of handling the abuse of everyday skating.
Its famous slogan, "Built to Grind," perfectly reflects the brand's philosophy. Every product is designed with durability and performance in mind, helping riders push their limits while maintaining confidence in their equipment.
Today, Independent remains one of the most influential names in skateboarding and continues to support riders, skate communities, and skate culture around the world.
What You'll Find in the Collection
At NewCult, you'll find selected Independent products designed for both skateboard performance and authentic skate lifestyle.
The collection includes:
Independent Trucks are the brand's flagship product, renowned for their stability, smooth turning, durability, and precision. Independent Bushings help riders fine-tune the responsiveness of their setup, while the hoodies and caps bring the unmistakable Independent skate aesthetic into everyday streetwear.
Skate Tips
Choosing the right trucks plays a major role in the overall feel and performance of your skateboard. Quality bushings can improve turning response and stability, while properly maintained hardware helps maximize the lifespan of your setup.
Whether you're skating street spots, skateparks, bowls, or transitions, reliable trucks are one of the most important components of any skateboard.
What is Independent?
Independent is one of the most legendary skateboarding brands in the world, best known for producing high-performance skateboard trucks.
When was Independent founded?
The company was founded in 1978 in Santa Cruz, California.
What Independent products can I find at NewCult?
At NewCult, you'll find Independent trucks, bushings, hoodies, and caps.
Why is Independent so popular?
Independent is known for its legendary trucks, exceptional durability, and deep connection to skateboarding culture.
Are Independent Trucks suitable for street skateboarding?
Yes. Independent Trucks are designed to perform exceptionally well in street skateboarding, skateparks, bowls, and transition skating.
What are bushings?
Bushings are the urethane components inside skateboard trucks that affect turning responsiveness, stability, and overall board feel.
Why choose Independent?
Because Independent combines premium quality, proven durability, and one of the strongest legacies in skateboarding history.
What makes Independent different from other truck brands?
Its decades-long reputation, rider-tested performance, and commitment to producing reliable skate hardware have made Independent an industry standard.
Who is Independent for?
Independent is for skaters of all levels, from beginners to professionals, who want dependable equipment and authentic skateboarding heritage.
If you're looking to invest in one of the most respected skateboarding brands of all time, the Independent collection at NewCult offers the essential hardware and apparel needed to upgrade both your setup and your skate-inspired lifestyle.